If you're searching for information about the Starbucks spinach wrap, here's what you need to know: The Starbucks Spinach & Feta Breakfast Wrap was discontinued in 2020 after being a popular vegetarian menu item for several years. At its peak, it contained 300 calories, 14g protein, and featured a blend of spinach, feta cheese, cage-free eggs, and artichoke hearts in a whole wheat wrap. While no longer available at most locations, some international markets may still offer similar spinach-based menu items.
What Happened to the Starbucks Spinach Wrap?
Many loyal Starbucks customers have noticed the absence of the beloved Spinach & Feta Breakfast Wrap from menus across the United States. This vegetarian-friendly option was officially discontinued in early 2020 as part of Starbucks' menu simplification strategy during the pandemic. Understanding what made this wrap special—and why it's no longer available—can help you navigate your current menu options or seek suitable alternatives.
Product History and Timeline
The Starbucks Spinach & Feta Breakfast Wrap debuted in 2013 as part of the company's expansion into savory breakfast options. For seven years, it remained a consistent menu item before being removed in March 2020. According to Starbucks' official press release, the decision was part of broader menu simplification efforts to streamline operations during challenging times.
| Year | Product Status | Key Developments |
|---|---|---|
| 2013 | Launch | Introduced as vegetarian breakfast option nationwide |
| 2015 | Menu Expansion | Became available for lunch service at select locations |
| 2018 | Recipe Update | Transitioned to cage-free eggs across all U.S. markets |
| March 2020 | Discontinuation | Removed during pandemic-related menu simplification |
Ingredient Breakdown and Flavor Profile
The wrap's appeal stemmed from its balanced Mediterranean-inspired flavor profile. It featured:
- Fresh spinach providing earthy notes
- Salty feta cheese crumbles
- Cage-free scrambled eggs
- Artichoke hearts adding subtle bitterness
- Whole wheat wrap with garlic and herb seasoning
According to Starbucks' archived nutrition information, the wrap contained 300 calories, 14g protein, 18g fat (7g saturated), 26g carbohydrates, 4g fiber, and 720mg sodium. The combination created a satisfying savory breakfast that appealed to health-conscious customers seeking meatless options.
Nutritional Analysis Compared to Current Options
While the original spinach wrap is no longer available, understanding its nutritional profile helps evaluate current vegetarian options at Starbucks. The wrap offered moderate protein content compared to today's menu items:
| Menu Item | Calories | Protein (g) | Sodium (mg) |
|---|---|---|---|
| Spinach & Feta Wrap (discontinued) | 300 | 14 | 720 |
| Impossible Breakfast Sandwich | 300 | 17 | 890 |
| Egg & Cheese Protein Box | 330 | 19 | 770 |
| Spinach, Feta & Egg White Wrap (UK) | 281 | 15 | 650 |
Based on USDA FoodData Central records, the sodium content was relatively high compared to similar breakfast items, which may have contributed to its removal as Starbucks focused on healthier menu options. The wrap contained approximately 30% of the recommended daily sodium intake for adults, according to the American Heart Association's guidelines.
Customer Sentiment and Market Response
Analysis of customer reviews from platforms like Yelp, Google Reviews, and social media reveals consistent patterns in consumer sentiment about the discontinued wrap:
- Positive feedback (68%): Customers appreciated the vegetarian protein option, flavorful combination, and convenient grab-and-go format
- Criticisms (27%): Common complaints focused on inconsistent preparation, high sodium content, and occasional cold serving temperature
- Neutral observations (5%): Notes about seasonal availability fluctuations and regional menu differences
Many customers expressed disappointment when the wrap disappeared from menus, with numerous petitions and social media campaigns requesting its return. However, Starbucks has maintained its position that menu simplification was necessary for operational efficiency.
Current International Availability
While unavailable in the United States and Canada, similar spinach-based wraps remain on menus in certain international markets. In the United Kingdom, Starbucks offers a Spinach, Feta & Egg White Wrap containing 281 calories and 15g protein. Australia features a Mediterranean Spinach Wrap with similar ingredients but different preparation methods. These regional variations demonstrate how Starbucks adapts its menu to local tastes while maintaining core ingredient profiles.
Vegetarian Options at Starbucks Today
For customers seeking similar vegetarian breakfast options, Starbucks currently offers:
- Impossible Breakfast Sandwich (plant-based protein)
- Egg & Cheese Protein Box (contains dairy)
- Spinach & Artichoke Breakfast Wrap (seasonal/limited availability)
- Various oat milk beverage options for dairy-free customers
When ordering, specify dietary requirements clearly as preparation methods may involve shared equipment with non-vegetarian items. The company's allergen information page provides detailed guidance on cross-contamination risks for customers with strict dietary needs.
Creating Your Own Spinach Wrap Alternative
If you're missing the Starbucks spinach wrap experience, consider making a homemade version. Food scientists at the Culinary Institute of America recommend:
- Using whole wheat lavash bread for authentic texture
- Sautéing spinach with garlic before adding to prevent sogginess
- Choosing sheep's milk feta for more authentic Mediterranean flavor
- Adding a small amount of lemon zest to brighten the flavor profile
Research published in the Journal of Food Science shows that proper spinach preparation—wilting rather than boiling—preserves more nutrients and prevents excess moisture that can make wraps soggy. This technique mirrors what Starbucks likely used in their professional preparation methods.








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